KOST® USA Adds Iconic STP® Brand to Its Antifreeze Offerings
Posted By:
Betsy Casada
Friday, October 16, 2015
October 16, 2015: KOST® USA, Inc. is pleased to announce it has entered into a license with Spectrum Brands' Global Auto Care Division to manufacture, market, and sell STP® branded antifreeze/coolant. STP® joins KOST® USA's current group of name-branded product offerings including Cummins®, and AUTOSHIELD™ antifreeze/coolant.
"STP® is a tremendous addition to our comprehensive line of premium antifreeze/coolants. We're incredibly excited to promote one of the most trusted and iconic brands in the automotive aftermarket," said Steve Overdeck, President of KOST USA. "STP® aligns perfectly with our company's Mission of 'Building Brands- Building Customers.' We look forward to delivering quality STP® products, category expertise, service and customer support to consumers," added Overdeck.
"Consumers have trusted the STP® brand for over 60 years and we are excited to have KOST USA represent our brand in the U.S. antifreeze/coolant market" said Guy Andrysick, Senior Vice President and General Manager of Spectrum Brands'Global Auto Care Division.
Given the expansion of brand offerings and the anticipated demand for STP®, Cummins®, and AUTOSHIELD™ products, KOST® USA is seeking partnerships with Manufacturers' Representatives in particular areas of the United States. Interested agencies can contact Kevin Foley, Director of CPG Sales, at kfoley@kostusa.com.
KOST® USA is proud to be participating as a first-time exhibitor at the Automotive Aftermarket Products Expo (AAPEX), booth 40013, in Las Vegas, NV, November 3-5, 2015.
KOST® USA, Inc. is the largest family-owned manufacturer, supplier and marketer of antifreeze and functional fluids in the United States. Founded in 1985, ourheadquarters and manufacturing facility is strategically located in Cincinnati, Ohio.We build both our customers and our own brands through high performanceproducts and superior service.The Global Auto Care Division of Spectrum Brands, Inc. has offices in Danbury, Connecticut and is a leading global manufacturer of automotive appearance,performance and do-it-yourself A/C recharge products sold under the Armor All®,STP®, A/C Pro®, and Tuff Stuff® brands.
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