KOST® USA Adds Iconic STP® Brand to Its Antifreeze Offerings
Posted By:
Betsy Casada
Friday, October 16, 2015
October 16, 2015: KOST® USA, Inc. is pleased to announce it has entered into a license with Spectrum Brands' Global Auto Care Division to manufacture, market, and sell STP® branded antifreeze/coolant. STP® joins KOST® USA's current group of name-branded product offerings including Cummins®, and AUTOSHIELD™ antifreeze/coolant.
"STP® is a tremendous addition to our comprehensive line of premium antifreeze/coolants. We're incredibly excited to promote one of the most trusted and iconic brands in the automotive aftermarket," said Steve Overdeck, President of KOST USA. "STP® aligns perfectly with our company's Mission of 'Building Brands- Building Customers.' We look forward to delivering quality STP® products, category expertise, service and customer support to consumers," added Overdeck.
"Consumers have trusted the STP® brand for over 60 years and we are excited to have KOST USA represent our brand in the U.S. antifreeze/coolant market" said Guy Andrysick, Senior Vice President and General Manager of Spectrum Brands'Global Auto Care Division.
Given the expansion of brand offerings and the anticipated demand for STP®, Cummins®, and AUTOSHIELD™ products, KOST® USA is seeking partnerships with Manufacturers' Representatives in particular areas of the United States. Interested agencies can contact Kevin Foley, Director of CPG Sales, at kfoley@kostusa.com.
KOST® USA is proud to be participating as a first-time exhibitor at the Automotive Aftermarket Products Expo (AAPEX), booth 40013, in Las Vegas, NV, November 3-5, 2015.
KOST® USA, Inc. is the largest family-owned manufacturer, supplier and marketer of antifreeze and functional fluids in the United States. Founded in 1985, ourheadquarters and manufacturing facility is strategically located in Cincinnati, Ohio.We build both our customers and our own brands through high performanceproducts and superior service.The Global Auto Care Division of Spectrum Brands, Inc. has offices in Danbury, Connecticut and is a leading global manufacturer of automotive appearance,performance and do-it-yourself A/C recharge products sold under the Armor All®,STP®, A/C Pro®, and Tuff Stuff® brands.
|
|
|
|
|
Subscribe To Our Blog
|
Blog Categories
News
06/14/2021 - Enquirer Media Names KOST® USA
02/21/2021 - Cool News You Can Use: Benefit
11/30/2020 - KOST USA Is Aquired by Recoche
11/18/2020 - KOST USA, INC Named to Deloitt
06/29/2020 - The Enquirer Names Kost® USA a
05/09/2020 - Cool News You Can Use: All Abo
03/14/2020 - Cool News You Can Use: New & I
10/12/2019 - Cool News You Can Use: Nitrite
07/01/2019 - Cool News You Can Use: The Imp
06/07/2019 - The Cincinnati Enquirer Names
05/02/2019 - KOST USA Announces Its Partner
04/23/2019 - Cool News You Can Use: Light D
01/22/2019 - Cool News You Can Use: Potenti
09/20/2018 - Cool News You Can Use: Winteri
01/10/2018 - Cummins Filtration Awarded Par
01/02/2018 - Cap Color Change On STP Heavy
09/07/2017 - Automotive Industry Concerns R
07/01/2017 - KOST® USA, Inc. Appoints Doria
06/21/2017 - Women In Auto Care Announces N
06/12/2017 - KOST® USA, Inc. Announces New
06/12/2017 - KOST® USA, Inc. Awarded the Cu
11/30/2016 - A Break for the Oil & Gas Sect
05/20/2016 - KOST® USA, Inc. Begins Manufac
03/10/2016 - KOST USA, Inc. Kicks Off 2016
03/01/2016 - California Proposition 65 Comp
01/19/2016 - New Year New Upgrades
10/16/2015 - KOST® USA Adds Iconic STP® Bra
10/16/2015 - Dock Schedule - Effective Octo
04/28/2015 - Engine Ice News
09/02/2013 - Recognizing local manufacturer
05/01/2012 - Tom Overdeck keeps KOST USA’s
04/20/2012 - KOST USA and ADM Announce Succ
12/10/2010 - Plant expansion interview with
Media
08/02/2021 - KOST USA Sales & Marketing Vid
08/29/2014 - KOST USA Ice Bucket Challenge
06/09/2011 - KOST USA, Tom Overdeck feature
Blog
04/05/2019 - Did You Know This About Your C
01/31/2019 - What to Do If Your Vehicle Fre
11/29/2018 - Why Diesel Exhaust Fluids Are
09/19/2018 - Reasons for Using a Coolant ov
07/18/2018 - 5 Benefits of Antifreeze/Coola
05/16/2018 - All You Need To Know About Eng
03/22/2018 - All You Need to Know About Hea
01/25/2018 - Antifreeze/Coolants: Essential
07/23/2017 - The Importance of Dehydrating
05/15/2017 - Why Choose Propylene?
09/29/2016 - How RFHFs are Tested
08/31/2016 - Types of Fire-Resistant Hydrau
07/28/2016 - Do You Know the Difference Bet
06/23/2016 - Maintaining Your Heavy Duty En
05/24/2016 - Benefits of BioPreferred
Tech Talks
03/22/2021 - Color and Coolant
03/22/2021 - Water Quality and Coolant
03/22/2021 - HD Coolant 2EH Inhibitor…Bad f
|
Tag Cloud
|
|